With access to 100m+ previous guests and the Marriott Bonvoy loyalty program, this would appear to be a sensible strategic approach. There is an audit program to be approved and we assume that only contracting managers can apply (i.e. reselling agencies with no direct management control cannot be accommodated). Property prices can be raised to cover the commission. Early days and all properties require to be fed through BookingPal channel manager.
Excerpt with small modifications from the Marriott website:
Homes & Villas by Marriott International represents Marriott International’s entry into the home rental space, providing travelers access to thousands of curated premium and luxury homes located in hundreds of destinations throughout the United States, Europe, the Caribbean and Latin America. This new offering, backed by the the Marriott brand, delivers travelers the space and amenities of a home, all while connecting seamlessly to the travel program Marriott Bonvoy.
About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,000 properties in 30 leading hotel brands spanning 130 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company now offers one travel program, Marriott Bonvoy TM, replacing Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest®(SPG). For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
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