Short Term Rental Advisory Services

Eric Mason
Founding Member

Eric Mason

Location: USA

Eric Mason has held leadership positions throughout the services and venture sectors and has successfully started, developed, grew and repositioned various organizations. An accomplished strategist, he understands consumers and market trends by conducting constant in-depth quantitative and qualitative research and turning that research into actionable strategies allowing companies to achieve and exceed desired growth goals while maintaining a high degree of internal cohesiveness.

Eric also bridges the divide between traditional industries and emerging industries one in which he was instrumental in facilitating, the shared accommodation industry known as the Vacation Rental or Hosted Accommodation industry.

Eric has led the development and growth of some of the industries leading technology and service platforms. He has developed distribution strategies for many large management companies, chains, and independent properties leveraging his thorough knowledge of industry channels and how they apply to different business conditions and strategies.

Eric led one of the largest studies ever conducted for the Vacation Rental industry while serving in his executive role with, which gave birth to the largest change in the lodging industry, the recognition of Vacation Rentals / Shared Accommodations as a primary lodging option for consumers.

Eric Mason has held leadership positions throughout the services and venture sectors and has successfully started, developed, grew and repositioned various organizations. An accomplished strategist, he understands consumers and market trends by conducting constant in-depth quantitative and qualitative research and turning that research into actionable strategies allowing companies to achieve and exceed desired growth goals while maintaining a high degree of internal cohesiveness.

Eric also bridges the divide between traditional industries and emerging industries one in which he was instrumental in facilitating, the shared accommodation industry known as the Vacation Rental or Hosted Accommodation industry.

Eric has led the development and growth of some of the industries leading technology and service platforms. He has developed distribution strategies for many large management companies, chains, and independent properties leveraging his thorough knowledge of industry channels and how they apply to different business conditions and strategies.

Eric led one of the largest studies ever conducted for the Vacation Rental industry while serving in his executive role with, which gave birth to the largest change in the lodging industry, the recognition of Vacation Rentals / Shared Accommodations as a primary lodging option for consumers.

Eric Mason also launched the “Vacation Rental Professionals” social group several years ago. This is now the largest and most recognised Linkedin group on which to post and find new and interesting news and topics in the short-term rental industry.

Join Today if you aren’t already a member. (Please avoid posting sales pitches though).

Sir Richard Vaughton
Founding Member

Richard Vaughton

Location: UK

Richard is a veteran of the urban and destination vacation rental industry, an advisor and trustee to a select number of private and public businesses with a focus on expansion, M&A sale and efficiencies.

Richard is also the co-founder of Rentivo, a technology supplier for data driven marketplaces for vacation rental partners, an ex-owner of a UK management company, and co-owner of a European agency, cumulatively approaching 1000 properties.

With extensive hands-on experience across the tech, distribution, management, leasing and servicing arms of short term rentals he is well placed to assist growth businesses that are keen to plan for the future.

Richard has lived and worked in the UK, Middle East, Italy and Switzerland, is an Ex VP of a US master lease business, has successfully crowdfunded and exited 4 companies and assisted a handful more rental businesses with their sale. In his former life he was the CEO of a biotech, service and diagnostic supply company with EMEA responsibilities.

He can be contacted on [email protected] or the contact page form.
After a number of requests he has also created a document to assist any owner or manager thinking of adopting a PMS or changing suppliers. Questions to ask!

Choose a PMS
Richard is a veteran of the urban and destination vacation rental industry, an advisor and trustee to a select number of private and public businesses with a focus on expansion, M&A sales and efficiencies.

Richard is also the co-founder of Rentivo, a technology supplier for data-driven marketplaces for vacation rental partners, an ex-owner of a UK management company, and co-owner of a European agency, cumulatively approaching 1000 properties.

With extensive hands-on experience across the tech, distribution, management, leasing and servicing arms of short-term rentals he is well placed to assist growth businesses that are keen to plan for the future.

Richard has lived and worked in the UK, Middle East, Italy and Switzerland, is an Ex VP of a US master lease business, has successfully crowdfunded and exited 4 companies and assisted a handful more rental businesses with their sale. In his former life, he was the CEO of a biotech, service and diagnostic supply company with EMEA responsibilities.

He can be contacted at [email protected] or the contact page form.

After several requests, he has also created a document to assist any owner or manager thinking of adopting a PMS or changing suppliers. “Questions to ask!” This document is now available and can be downloaded from an associated news site, Smarthosts.org document section.

NEW ~ The M&A marketplace for short-term/vacation rental businesses and contracts.
Check out the commission-free platform where anonymous sellers meet buyers.

LATEST NEWS


Stategic Alliance

We are delighted to announce a strategic advisory alliance between Yes Consulting and Tara Consulting, both businesses deeply rooted in the short-term rental market sector.

Tara Home Consulting, a subsidiary of Tarasea Consulting sagl, was established in 2013 to deliver comprehensive services to owners and small-scale operators within the holiday home industry. Following the induction of new members into its board, the firm has initiated the expansion of its technical and financial offerings across Europe, the United Kingdom, the United States, and Canada.

Collaboration enhances both company’s capabilities with the addition of core European languages and an intrinsic understanding of the cultural diversities across 27 countries and the UK. Collectively, Yes and Tara offer services designed to support the establishment and growth of successful enterprises, large and small, drawing upon years of experience at both corporate and entrepreneur levels, to navigate potential obstacles and implement effective strategies and tools.

With US deployments increasing in Europe, and reciprocal interests in the US, the combined businesses also have greater reach and support for commercial accounts as they face cultural, legislative, and marketing challenges.

Contact Tara Home Consulting:


Get in touch

Want to learn more, discuss partnerships or get a free initial consultation? Feel free to drop us a message