2025 will be the year where data becomes very important to professional companies as they work to maximise margins and use this to create stronger foundations as other pressures build. There are significant problems, however, and we discuss them below to weed out the issues and discuss how to avoid the continual fluctuation of results.
Data covers all elements of the STR business, and we will cover all of this over the coming year, revealing anonymised collective company statistics and attempting to create financial industry metrics.
In this first analysis, we are concentrating on the most critical managers or hosts’ challenges they are most concerned about when filling the sales funnel: Dynamic and automated pricing, the problems, the reasons, the players, the challenge and what others are doing to rectify the issues.