Coming soon a comprehensive analysis on Short Term Rental Websites and why the industry needs to specialize. As a taster this is from a LinkedIn post after undertaking a short survey.

A short, 100 (approximately) company survey. Not statistically significant and needs a few thousand, but enough to give a flavour and support current dialogue with owners & managers who still lack the expected conversions despite all the effort!

These are also comments from three web and industry experts and how they are reflecting on the future of webs and direct booking opportunities:-

➡️ The next frontier ahead of us is making vacation rentals bookable through AI agents directly and preparing for a future where travel bookings happen through voice, chat, and new interfaces!

➡️ The hospitality industry has been stuck using tools that were fundamentally mismatched for our needs from the start!

➡️ Until now, custom-built or templated websites have been like brochures, they were too passive to get the whole job done. That’s why growing direct bookings has remained unsolved for most short term rental brands.

Their full commentary will be included in our next analysis of how the industry is having to pivot to smart webs, more specialist approaches to direct booking, embedding trust and sharing of data and best practices. If you want a personal copy add your email address below:-
https://yesconsulting.substack.com/