AI is rapidly becoming a ubiquitous force across nearly all industries. It is now making its mark in the vacation rental sector, and its potential to enhance and support human activity in this market is increasingly being realised. The AI Hype: A Double-Edged Sword Unsurprisingly, however, the consensus…
It's hard to see outside your world, just existing, head down, and working hard. Conferences allow you to review, connect, listen, and watch. The results of this year's excellent VRWS gave rise to this narrative and, although tongue in cheek, to a degree, highlighted the fact that we…
VRWS October 2024 This presentation, first shown at the VRWS in Porto, reflects the enormous variation in margins and allocation to which business ledgers and various functions are allocated, with particular attention to staff, marketing, and technology. To analyse performance, we all need data and comparators. Surprisingly, few…