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Guide to Maximising Exit Value and a framework for thinking clearly about strategic optionality. The same disciplines that maximise exit value also tend to build stronger, more resilient businesses, regardless of time horizon.

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Foreword by Jannich Petersen

The Short-Term Rental M&A Playbook was prepared by Richard Vaughton, a recognised industry expert with deep, hands-on experience across the short-term rental ecosystem. I have reviewed this report closely and stand behind both its conclusions and its practical relevance. It accurately reflects how sophisticated buyers assess STR businesses today and, importantly, where value is truly created or lost.

In our advisory work at YES.consulting™, we consistently see that the strongest outcomes are achieved by founders who understand these dynamics well before entering a transaction process. Concepts such as operational drag, margin resilience, technology leverage, and management depth are no longer abstract; instead they are central to valuation and deal certainty.

This playbook is not intended as a call to sell. Rather, it is a framework for thinking clearly about strategic optionality. The same disciplines that maximise exit value also tend to build stronger, more resilient businesses, regardless of time horizon.

I encourage you to read this guide as both a diagnostic and a strategic reference. The insights that follow are highly relevant whether a transaction is imminent or simply one of several future possibilities.

If it raises questions about how these themes apply to your own business, those conversations are most valuable when had early — and always confidentially.

Jannich Friis Petersen, Partner @yes.consulting™