Rental Scale-Up — New Actions, Insights, Intelligence

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Rental Scale-Up is the brainchild of Thibaut Masson, who has a huge amount of experience in this industry, far too much to write here. However the website listed below is full of knowledge and actionable insights. Now joined by other experienced members of the industry we recommend Thibault’s publication for all short term rental businesses.


In 2013, Rental Scale-Up’s founder Thibault Masson had just finished building a new villa in Bali and another one in Saint Barthélemy. For his first villas, he had relied on local property management companies to market his properties, get bookings, welcome guests, and handle any issue. Yet, he was now running into new issues, such as having built a property so far away on a secluded beach in Bali that no property management company wanted to send employees and guests there.

So, he started his own property rental company, learning the ropes of listing properties on HomeAway (now Vrbo), Airbnb,, and other platforms. Soon, he was busy building the booking websites for his villas, while picking a channel manager to synchronize the calendars of all of his properties.

He then started sharing his experience in 2013 on his blog, published the first French-language book about making money with Airbnb, and spoke at several industry conferences, such as VRMA and Vacation Rental World Summit, as well as on podcasts such as Vacation Rental Success.

In 2020, Thibault rebranded his website RentalPreneurs into Rental Scale-Up, in order to create an online platform welcoming several short-term rental industry experts ready to share their proven, hands-on experience. The goal is to help property managers grow their business, by bringing them actionable tips that they can use in their daily life.